A press release is a short story that is sent to selected media outlets to make an announcement about your business or organization. You may be announcing a new employee, a business anniversary or an upcoming special event. Sometimes, newspaper editors will publish your press release word-for-word in their publication. Other times, the press release may spur the editor to assign a reporter to write a more in-depth story or send a video crew to film your business or organization.
This press release generated numerous newspaper and television coverage for GROW Nebraska.
Newsletters (e-mail newsletters and printed)
A regular newsletter keeps your members or clients up-to-date on what’s happening in your organization. Like any relationship, communication is the key to engagement and growth.
This quarterly Phelps County Business Journal newsletter is mailed to all residents in Phelps County, Nebraska, and it highlights the programs and activities of the Phelps County Development Corporation.
PCDC also sends out monthly GO! News e-newsletters to keep investors informed of PCDC’s work.
An annual report allows your organization to tell its story in photographs, stories and facts. An important part of any non-profit organization is transparency. Annual reports increase transparency and allow your donors to have a better understanding of how your organization is living its cause and making an impact.
The YMCA of the Prairie Annual Report is a great tool during the annual campaign to help share the YMCA’s mission stories.
Sometimes, a simple one-page annual report works well, too: Holdrege Area Chamber of Commerce Impact Flyer
Donor or Customer/Member Profile Stories
Do you have a mission-impact story that you would like to share? Maybe one of your donors would like to share why they donate to your organization? Or, maybe a customer or member would be willing to share a testimonial or success story. We all know the power of word-of-mouth marketing, and these feature stories are a great way to further your cause. We can help you craft these stories by interviewing your customers, members or donors and writing a meaningful profile story.
Here’s an example of a YMCA member feature story.
Flyer or Mailer Design
Even with the popularity of social media, old-fashioned direct mail and flyers are still a great way to share your message. A well-crafted mailer can help you announce new employees, a fund-raising campaign or anniversary sale to your customers or donors. Here are a few flyer example:
Web Content Writing/Blogs
Sometimes, the best way to promote your business is through education. A regular weekly or monthly blog featuring topics related to your business or organization also strengthens the relationship between you and your customers or members and keeps you on the top of their mind. Blog posts can be shared via email lists or social media, but they can also be repurposed in newsletters or other publications. We create blog posts for you through short interviews. You give us the information, and we craft the story.
At KRJPR, we love to travel, and we love to promote great places to visit, especially in rural Nebraska. If your local visitor’s committee or chamber of commerce needs a publication to attract visitors to your area, we’d love to help.
If your business needs a program guide or catalog of products, we can help with that. We help you organize photographs and facts into a well-designed publication that will showcase your business or organization in a way that matches your brand.
Writing & Editing Services
Are you a CEO or business owner who never quite excelled in English class? Do you avoid sending letters to your donors or customers because you are afraid of grammar or spelling mistakes or because you aren’t sure how to craft the message? We can take the jumbled thoughts in your brain and craft them into a compelling letter.
Developing Cases for Support
You know your organization’s cause, but you may not be sure how to relay that to your members, donors or customers. We can help you craft your stories into a compelling case for support that can be included in brochures, fund-raising mailers, websites or campaigner training materials.